Thursday, July 17, 2008

Did you think that naming your business was easy???

Wow. I had no idea the naming process could be so exhaustive.

http://www.businessweek.com/magazine/content/07_72/s0712048778082.htm

That 3-page article gives you a pretty good idea of what's involved.

Now for a question. Obviously, all the legal stuff is a requirement. What about everything else though? Would you spend all that time cross-referencing dictionaries, language books, etc?

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