Wow. I had no idea the naming process could be so exhaustive.
http://www.businessweek.com/magazine/content/07_72/s0712048778082.htm
That 3-page article gives you a pretty good idea of what's involved.
Now for a question. Obviously, all the legal stuff is a requirement. What about everything else though? Would you spend all that time cross-referencing dictionaries, language books, etc?
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